B2B Content marketing is not the same as B2C content marketing. There is a distinct contrast between the strategies for content marketing executed for B2B and B2C brands.
Content marketing for the two kinds of brands starts by understanding the pains of their target audience and finishes with driving income. But their methodology is inconceivably different from each other because of the distinction in the buyer’s decision-making process, motivations, and customer journey.
What Is B2B Content Marketing?
You may want to ask the question “what is B2B content marketing?” It is the procedure of making and distributing valuable content to your targeted audience in order to achieve a marketing goal.
In simple terms, content marketing is the means through which you provide your customers with the necessary information they may need to solve their problems and make appropriate decisions.
Brands of B2C make munch-able content aimed at entertaining and engaging their target audience. The goal is to fabricate a solid brand review and a passionate bond that empowers the audience to identify with the brand. Meanwhile, B2B content marketing focuses on a wide scope of content that is meant to educate, engage, inform, and inspire forthcoming buyers while helping them solve their problems.
The reason for B2B content marketing is to impart trust in consumers. Examples of some famous brands that have done content marketing campaigns, and have enjoyed the benefits of content marketing include Orbit Media, Investopedia, Jay Shetty, among others.
What Is Branded Content Marketing?
Branded content marketing is the one in which the contents that are being created are produced and funded by a particular advertiser.
Branded content marketing is aimed at creating awareness for a particular brand. This is done in such a way that the brand is associated with the content that is being put up. Then the contents share the values of the brand.
The content may include product placement, however, it does not necessarily have to be a form of promotion for the brand. In all, branded content marketing gives opportunity for customers to make a very strong connection and bond with the brand.
Branded content marketing is known to be entirely funded by a corporation or a brand instead of a group of artistic producers or maybe a studio. You probably may have seen branded content on online ads, film, TV, radio, video games, etc. Some brands that currently have famous branded content marketing include The Lego Movie, “Make Your City Safe” by Volvo Auto India, Red Bull Cliff Diving, Airbnb’s Article on Fatherly, etc.
Benefits of Content Marketing
Of course, everything has its own benefits. We are only at an advantage if the benefits are so numerous. That is the case here. There are many benefits of content marketing. The beauty of these benefits of content marketing is that they come to play regardless if content marketing is to businesses (B2B) or to customers (B2C). These benefits are as follows:
- Content marketing increases the level of visibility of your brand:
You see; many people may be looking for some kind of solution to their problems. Moreover, what they do is that they search the internet for possible solutions. Now, because the internet has received some of your marketing content may be on social media, your brand becomes displayed when they search for something related to it. Hence, your brand gains more popularity and visibility.
- You could grow a lasting relationship with your target audience:
Another benefit of content marketing is the fact that you get to establish and maintain a long-lasting relationship with your target audience. The contents you continuously provide your audience with will make them come to you when they need something related to what you do.
- Content marketing improves the recognition and awareness of your brand:
When you get to upload contents that help people provide solutions to their problems, you make them aware of your brand. And once they start seeing the engagement of your content, your brand gains more recognition and awareness.
- It builds your credibility and authority:
The contents you market serve as evidence that you are an expert in your brand. When your audience sees that, you are knowledgeable in your field. That way, you would have gained their trust. And by implication, you become a credible authority in case of consultations.
- Content marketing helps to generate traffic:
Through the contents published on the internet, your target audience could be redirected to your website. Then your traffic keeps growing that way.
What Type Of Contents Can Be Used?
There are different types of content that could be used when it comes to content marketing ranging from infographics to blogging to eBooks, etc. You only get to use the one that performs your content marketing services better. Moreover, content marketing services and strategy may also determine the type of content to make use of.
In this article, we will be reviewing five (5) types of contents you could use for your branded content marketing. They include:
- Long form content
Blogging contents are good for branded content marketing and content marketing services because they don’t really take too much time to develop. Also, if done well, they have the tendency to appear quicker on search engines. So your target audience could read and even share with friends. As beautiful as blogging may seem, you need to ensure the following to get the best out of content marketing services:
- Post regularly
- Post high-quality contents
- Optimize your blog for Search Engine Optimization and for making sales
- Make use of inbound and outbound interlinks
- Make effective use of keywords
- Long form contents:
If you must build up your target audience for your branded content marketing, long-form contents are available and free online. Longform contents are usually not about 1,000 words but around 5,000 to 15,000 words.
Longform contents offer great value if you want to use them because it literarily covers everything your target audience may need.
eBooks may not sound easy to write, however, if you can manage to write one with top-notch quality, they will definitely be of great value forever. You could hire a professional writer to do this for you on some freelance platforms like Upwork, Fiverr, etc.
EBooks do not have to be excessively long. It may range from 5 pages to 500 pages depending on your capacity. Sincerely, it is a great tool for your branded content marketing.
These are pictorial representations that allow and carry a lot of information. Instead of writing long contents, infographics could be used to portray the information with few words.
This is also an effective means for content marketing. You can use TailWind to make and distribute infographics on Pinterest the most popular social media platform.
Moreover, it doesn’t bore your readers. It passes information across to them with little words and without wasting time. Infographics is very useful when it comes to making sales because it is easy to digest and share.
Videos are nowadays the best content type, as people now prefer to watch them than to read texts. Although some people do not categorize videos to be content marketing. However, it should be. Videos now have more usage and better interaction. Consider your audience to be lazy ones who do not like to read long texts, then make videos as an option for your content marketing services.
Content Marketing Tool
Content distribution in this sense refers to how to disperse the contents you have created to your target audience as well as potential subscribers. You have full control over your content, but you cannot control others to publish your content on their site.
No doubt, one of the best ways to ensure your business development is through the efficient and effective use of content distribution. But it is not easy to do manually. We recommend using SEMrush for finding good content ideas, keyword research, and content distribution. It’s the all-in-one tool for SEO and SEM.
Best Practices for B2B Content Marketing
Now, we are going to be discussing a few practices that are best and essential for b2b content marketing:
- Be dynamic with the formats of your content:
It is advisable to evaluate the success of your content marketing campaign so as to know if it works or not. If it does not, change the format of the contents, if it does, improve on it for best results.
- Make use of content that will be relevant forever:
As the world develops, there is a tendency that some facts and contents become archaic and irrelevant. Therefore, make sure that you don’t have to change your content every time. Make your content evergreen.
- Update old contents and repurpose them:
Remember that no matter how old your content may be; it may be new to someone else. Therefore, make sure that you always update them if need be. There is always room for improvement, they say.
- Promote and amplify your content:
Sincerely speaking, no matter how good your contents are, if they don’t get to the sight of your target audience, it is just a waste. So, as you put in efforts to create great content, make sure that your promotion is top-notch.
- Don’t just forget your contents: I understand that you have put in enough effort in making your content, you need not stress yourself about it anymore. However, that shouldn’t be the case. You should revisit and check up on the contents once in a while and see how well they are doing.
In conclusion, everything we have managed to discuss centers around the best ways to do your content marketing services. We also mentioned the types of content you can make use of for your marketing services and how well they can be used.
So, what are you waiting for? That your brand needs effective content marketing, this article is everything you need to read. I wish you success.