Job seeking is a tedious task, especially if the job market is filled with jobs that all sound the same. Ever heard of a content marketing job? It sounds very similar to the usual marketing and advertising, right? But it is not the same!
Content marketing is aimed at producing relevant, entertaining, and insightful content that your audience wants to consume! By giving them what they want or seek out, you selflessly fulfill their needs. This will build a strong relationship, and trust between you and your customers.
Not only that, the trust will be established. With this trust, your audience will always choose you over your competitors! Want to learn more? Check out ‘Content Marketing Definition, Benefits & Best Practices.’
This brings us to the question you might have in mind. Why should I have a career in content marketing?
Why Should You Be A Content Marketer?
Content marketing has huge potential that very few have tapped into so far. Consumers no longer want to pay attention to traditional advertising; therefore, companies are switching to content marketing rapidly.
According to the Content Marketing Institute,
“… 88% of companies today use content marketing.”
On top of that, these companies are unable to fulfill their content needs due to a lack of skilled content marketers. Hence, the demand is high!
In fact, there were
“…over 19,000 content marketing jobs posted on LinkedIn alone in fall 2016.”
This means thousands of jobs are available for you and there is potential to make large sums! Let’s dig into the different types of content marketing job descriptions out there! Hopefully, you will see something that you like on the list.
Breaking Down Content Marketing Jobs
As you read along, see if your skills match with any of these content marketing job descriptions.
Content Marketing Specialist – Job Description
Content marketing specialists are the creators of the content team. They are the creative minds behind any blog, video, infographic, or story you come across. They are responsible for creating strategies for content and publishing it.
They also brainstorm new ideas with the team to consistently produce in-demand content. Moreover, they collaborate with graphic designers and/or other creators to produce high-quality content.
- Strategic marketing
- Grammar and proofreading
- Basic SEO knowledge and social media
Content Marketing Manager – Job Description
Content marketing managers are supposed to develop a content marketing strategy, plan, and initiate campaigns. They are responsible for leading all the content marketing specialists as a team; and ensuring efficient sales, lead generation, and traffic.
With a clear vision in mind, they hold everyone together using a smooth team dynamic. Ensuring User Experience (UX) is the main focus of content marketing managers.
- Analysis & planning
- Knowledge of content creation, SEO, Social Analytics, and how to grow an audience
- Editorial mindset
- Managerial skills
Content Marketing Director – Job Description
The content Marketing Director is the leader of Content Marketing! Usually, with a strong marketing background, they manage all media channels such as social media, email, and direct mail. Moreover, they are responsible for the overall strategy, reputation, design, and initiatives.
They keep the team on the same page, ensure high-quality content, and even train members. This job requires a deep sense of responsibility. The directors do not only run everything, they also come up with ideas to engage audiences and develop a team’s vision.
Keeping everyone productive is also something the director needs to do.
- Analysis and planning
- Team management
Content Marketing: What Salary Should You Expect
In this section, we will talk about content marketer salary. Knowing about content marketer salary is as important as knowing the jobs that are in the field (and related to it). It will help you to make an informed choice based on your career choices or path.
Are you planning to build a career in content marketing? You must have heard that it is a profitable way to drive revenue for a business. Are you wondering if it’s worth having as a career? Do you already have a position in mind and you want to know the content marketer salary? If you have these questions in mind, then you’re not alone!
Content marketing has a large job market and you need to pick a job that suits you the most.
Content Marketing: Breaking Down Salary
Your Content Marketing salary largely depends on these factors:
- Type of work i.e. writing, or editing, or video creation, etc
- The brand you work for
- Number of projects you manage
- Your skills
- Years of experience
- Results derived from your work, for example, improved sales
- Your job description
This means a content marketing specialist salary is not only different from a content marketing manager’s salary, but also different from one who does more work, works for a bigger agency, or has more experience, and so on.
Job description and their pay
The content marketing manager’s salary will be different from a content marketing specialist’s salary which will also be different from that of a content marketing director. According to surveys conducted by PayScale, these are the average job salaries per year. They are as follows ( these may be different for remote content marketing jobs) :
- Content marketing director salary: $48,000 to $150,000
- Content marketing specialist salary: $37,000 to $71,000
- Content marketing manager salary: $43,000 to $100,000
Different types of content also pay differently. Statistics from WebFx show as follows.
Research is a very crucial aspect of content marketing. No business wants to present wrong data or misinform their customers, right? Moreover, for insightful and entertaining content, the content needs to be on par with that of competitors and relevant to the audience.
For this, extensive, in-depth research is required. For this, companies pay $25,000 and above for fleshed-out research. Basic research, on the other hand, pays around $100 to $200.
Your task is to analyze your skills and then put a price on them. If you have a lot of experience, you can work for large companies and get hefty pays. If not, pave your way towards it!
With articles, you will get a salary between $100 and $3,000 for writing 3,000 words. Writing more content will increase your pay too! But you will need to use paid tools for researching and planning good content. We recommend SEMrush.
- Updating Content
Your job isn’t done after content creation.
In fact, you should keep changing your work consistently. This ensures that your content is:
- As per consumer demand
- Search engine optimized
It may sound simple but it is tiresome. However, with good work, you can get $2,000 dollars to 10,000 dollars.
- Writing for a website
If you can write good quality, SEO content that can get traffic on the website, most people will pay you between 2,000 dollars and 10,000 dollars every month.
- Social media matter
You can get a salary of 1,000 dollars to 5,000 dollars every month depending on the following factors:
- Amount of posts in a week/month
- Types of content – videos, infographics, posts, etc
- Number of platforms you post on – Youtube, Facebook, Twitter, etc
Make sure that you will be able to find your target audience on these platforms.
Keep learning to develop your career in content marketing. Here is a Free Webinar on Optimizing your marketing automation.
Content marketing jobs can pay you a lot if you have the right skills, and if you use those skills to the best of your abilities. Know your worth! Understand content marketing salary. Work on your creative techniques and SEO skills.