Job seeking is a tedious task, especially if the job market is filled with jobs that all sound the same. Ever heard of a content marketing job? It sounds very similar to the usual marketing and advertising, right? But it is not the same!

Content marketing is to produce relevant, entertaining, and insightful content that your audience wants to consume! By giving them what they want or seek out, you selflessly fulfill their needs, building a strong relationship, and trust between you and your customers.

With this trust, your audience will always choose you over your competitors! Want to learn more? Check out ‘Content Marketing Definition, Benefits & Best Practices.

This brings us to the question you might have in mind. Why should I have a career in content marketing?

Why Should You Be A Content Marketer?

Content marketing has huge potential that very few have tapped so far. Consumers no longer want to pay attention to traditional advertising; therefore, companies are switching to content marketing rapidly.

According to Content Marketing Institute,

“… 88% of companies today use content marketing.”

On top of that, these companies are unable to fulfill their content needs due to a lack of skilled content marketers. Hence, the demand is high!

In fact, there were

“…over 19,000 content marketing jobs posted on LinkedIn alone in fall 2016.

This means thousands of jobs are available for you and there is potential to make large sums! Let’s dig into the different types of content marketing job descriptionsout there!

Job seeking is a tedious task, especially if the job market is filled with jobs that all sound the same. Click To Tweet

Breaking Down Content Marketing Jobs

As you read along, see if your skills match with any of these content marketing job descriptions. 

Content Marketing Specialist – Job Description

Content marketing specialists are the creators of the content team. They are the creative minds behind any blog, video, infographic, or story you come across. They are responsible to create strategies, create content, and publish it.

They also brainstorm new ideas with the team to consistently produce in-demand content. Moreover, they collaborate with graphic designers or other creators to produce high-quality content.

Required Skills

  • Creativity
  • Strategic marketing
  • Grammar and proofreading
  • Basic SEO knowledge and social media

Ultimate Lead Gen

Content Marketing Manager – Job Description

Content marketing managers are supposed to develop a content marketing strategy, plan, and initiate campaigns. They are responsible to lead all the content marketing specialists as a team, ensure efficient sales, lead generation, and traffic.

With a clear vision in mind, they hold everyone together using a smooth team dynamic. Ensuring User Experience (UX) is the main focus of content marketing managers.

Required Skills

  • Analysis & planning
  • Presentation
  • Knowledge of content creation, SEO, Social Analytics, and how to grow an audience
  • Editorial mindset
  • Managerial skills

Content Marketing Director – Job Description

The content Marketing Director is the leader of Content Marketing! Usually, with a strong marketing background, they manage all media channels such as social media, email, and direct mail. Moreover, they are responsible for the overall strategy, reputation, design, and initiatives.

They keep the team on the same page, ensure high-quality content, and even train members. This job requires a deep sense of responsibility as the directors not only run everything, they come up with ideas to engage audiences and develop a team’s vision.

Keeping everyone productive is also something the director needs to do.

Required Skills

  • Analysis and planning
  • Organization
  • Team management
  • Leadership

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Content Marketing: What Salary Should You Expect

Are you planning a career in content marketing? You must have heard that it is a profitable way of driving revenue for a business. Are you wondering if it’s worth a career? How much does it even pay?

If you have these questions in mind, you’re not alone!

Content marketing has a large job market and you need to pick a job that suits you most.

Content Marketing: Breaking Down Salary

Your Content Marketing salary largely depends on these factors:

  • Type of work i.e. writing, or editing, or video creation, etc
  • The brand you work for
  • Number of projects you manage
  • Your skills
  • Years of experience
  • Results derived from your work, for example, improved sales
  • Your job description

This means a content marketing specialist salary is not only different from a content marketing manager’s salary, but also different from one who does more work, works for a bigger agency, or has more experience, and so on.

Job description and their pay

The content marketing manager salary will be different from a content marketing specialist salary which will be different from that of a content marketing director. According to surveys conducted by PayScale, these are the average job salaries per year are as follows ( these may be different for remote content marketing jobs) :

  • Content marketing director salary: $48,000 to $150,000
  • Content marketing specialist salary: $37,000 to $71,000
  • Content marketing manager salary: $43,000 to $100,000

Different types of content also pay differently. Statistics from WebFx show as follows.

  • Research

Research is a very crucial aspect of content marketing. No business wants to represent wrong data or misinform their customers, right? Moreover, for insightful and entertaining content, the content needs to be on par with that of competitors and relevant to the audience.

For this, extensive, in-depth research is required. For this, companies pay $25,000 and above for fleshed-out research. Basic research, on the other hand, pays around $100 to $200.

Your task is to analyze your skills and then put a price to it. If you have a lot of experience, you can work for large companies and hefty pays. If not, pave your way towards it!

  • Articles

With articles, you will get a salary between $100 and $3,000 for writing 3,000 words. Writing more content will increase your pay too! But you will need to use paid tools for researching and planning a good content. We recommend SEMrush.

  • Updating Content

Your job isn’t done after content creation.

In fact, you should keep changing your work consistently. This ensures that your content is:

  • Modern
  • As per consumer demand
  • Search engine optimized

It may sound simple but it is tiresome. However, with good work, you can get $2,000 dollars to 10,000 dollars. 

  • Writing for a website

If you can write good quality, SEO content that can get traffic on the website, most people will pay you between 2,000 dollars and 10,000 dollars every month.

  • Social media matter

You can get a salary of 1,000 dollars to 5,000 dollars every month depending on the following factors:

  • Amount of posts in a week/month
  • Types of content – videos, infographics, posts, etc
  • Number of platforms you post on – Youtube, Facebook, Twitter, etc

Make sure these platforms are those where you will find your target audience.

Keep learning to develop your career in content marketing. Here is a Free Webinar on Optimizing your marketing automation.



Content marketing jobs can pay you a lot if you have the right skills, and if you employ them to the best of your abilities. Know your worth! Understand content marketing salary. Work on your creative techniques and SEO skills.