There are large websites like Wikipedia and there are old websites like eBay. They have lots of good content, authority, trustworthiness – everything. How would you rank like them being a new website? User experience is the answer.

What is UX?

User Experience (UX) is the experience of a user on any system, software, website etc. Experience means how the user feels on every interactions as well as on whole journey.

Your website is your virtual office or outlet. You are driving traffic to your website is similar to driving footfall to your store. How would you deal with your potential buyers?

The things you will do to convert the visitors into active referrer of your product are the action points for ensuring UX.

User Experience for SEO

The best content and link building campaign will not help you to ensure best experience of your users.

Think of any search engine. Their only product is “search experience”. If they cannot provide what their searchers are looking for, they must lose the game. So they will show your content in front of the searchers only if your website can entertain the searchers well.

The best content and link building campaign will not help you to ensure best experience of your users. Click To Tweet

How to Ensure User Experience for SEO

Keep Single Goal

You cannot entertain everything on single page. So keep single goal for any specific page.

If you are selling digital product on a page, don’t show banner ads or affiliate links on that page. By that your goals will compete with one another.

Don’t make your visitor get lost among the options they have. If you have numerous variations of any package, you don’t need to offer all of them. Provide only 3 packages that is suitable for 3 different segments of your ideal customers.

Make the First Impression

You cannot make the first impression in second try. Similarly, your content will get 1 to 3 seconds to get the attention of your visitors.

Describe how your content will add value to the users in first 3 to 5 sentences. The title of the content is also included in those.

Also make your content skim-able. Many visitors will skim through your content before reading any single paragraph. So use your keywords in the sub-heading and make those stand out.

Improve Page Load Time

Slow website is annoying. So make your website faster. It will also impact on your conversion rate.

Page load time depends on your web server, content management system, theme and plugins you used, images or other rich media you use etc.

First of all, test your website at PageSpeed Insight and follow their recommendations to improve your page load time.

Publish Valuable Content

Valuable content is such content that solves users’ problems. If they want to know something, give them the information. If they want a solution to any problem, provide that solution.

Valuable content ensures that the user’s time on your website is not wasted.

Make a list of questions or keywords. Use SEMrush to find out those. Cover those keywords in your content to make valuable content. For better communication, add images, info-graphic, videos etc.

Be Specific

Don’t provide any vague and ambiguous information. Be specific to the users’ need.

Short keywords used to have very high search volume. But those keywords are not specific to the users need. So, use such keywords adding with other phrases to come up with a long tail keyword.

Long tail keywords tend to be specific questions. If you answer similar questions in an article that will add value to users time.

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Publish Relevant Content

Relevancy means staying on topic. Start with a small website dedicated to content exclusively on one topic. That will rank better and faster.

Check Wikipedia as example. The site has page on just about anything. Moreover it doesn’t rank for everything.

Say, you have decided to build a site about gardening. Select a niche within your topic, then stick to that niche. That will make you one of the authority sites about something related to gardening. 

Use Simple Design

Your website doesn’t need to have all the latest designs at one page. Keep it simple. Simplicity removes distractions and leads users to take your desired action.

For example, don’t keep a sidebar on any article page unless you really need that. Even if you have a sidebar, keep the least possible widgets on that.

Simplicity is also applicable for colors. Select a color scheme and stick to that throughout your website. Moreover, keep 3 to 5 colors in your color scheme. For example, White background, Black font, Green icons and blue links.

Use Reference

Using reference increasing credibility of your content. It shows that your content is well researched.

There are many websites which accepts blogs from guest authors. Distribute your content on those sites as well.

Add reference of popular high authority websites as well as your guest blogs. Connect your blogs published on content platforms like Medium.com within the articles published on your own website.

Analyze Your Performance

If you cannot test your user’s experience you cannot take corrective actions.

The simple way is to check your website’s bounce rate, time on website, number of pages visited per session and users retention rate. Check your web analytics tool (like Google Analytics) for those data.

Also check for Click thru Rate (CTR) on web master tools. If you have very low CTR, that means search engine gave you chance to stand out but your content failed to get the first impression.

If you want to dig deeper, install Google Tag Manager and deploy scroll depth tracking. Track pages where most of the visitors left before 50% of the scroll depth. Rewrite those content and rearrange the page.

Keep Updating Your Content

We live in a dynamic world. Everything is changing fast with the help of technology. People’s taste and trend are also changing fast. To match with the changes use tools like SEMrush to find our your content gap.

People in this year do not rely on your content made last year. So the only option you have is to update your content every year. Add more keywords, statistics, facts, quote etc.

User Experience (UX) is all about users. The most common mistake is taking your own judgement as only parameter for UX testing.

Follow the guideline and test your analytics. If you think of any specific website, you can come up with lots of other points on ensuring UX. We have covered the most common areas that you need to cover.

Conclusion

User Experience (UX) is all about users. The most common mistake is taking your own judgement as only parameter for UX testing.

Follow the guideline and test your analytics. If you think of any specific website, you can come up with lots of other points on ensuring UX. We have covered the most common areas that you need to cover.