How to write a Cover Letter to Stand Out

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Cover letter is all about you. It is like a leaflet describing you and your suitability to the specific job. But there are many people who don’t know how to write a cover letter.

A survey in the US conducted on the employers found these:

  • 42.9% of employers wanted their candidates to submit a cover letter
  • 29.8% of them felt that cover letters were not important
  • 27.4% of the employers had no preference

Most employers treat the Cover letters as an important proof of Interpersonal Communication Skills.

What You Should Add In Cover Letter?

Simply, you should add whatever the employer wants to have in your cover letter. In general, these are the key areas sought in the cover letter.  

  • Skills which are relevant to the job description
  • Written communication skill
  • How you would add value to the organization
  • Your career interest, personal vision

What you will include in your cover letter?

You must attractively arrange information in your CV. In the same way, your cover letter should answer why the company should hire you.

A good cover letter encourages the recruiter to give your CV the deserved attention. So, it should answer why the company should hire you.

How to Write a Cover Letter

Step by step guide is given below on how to design your cover letter.  

1. Research

Before writing your cover letter, research the job you want to apply for and the company. Also, collect information about their competitors.

2. Address to right person

Always try to address to the right person who will receive the job application. You will find that in the job advertisement.
If you can get the responsible person’s name, then address, “Dear Mr./Ms X” otherwise address “Dear Sir/Madam”.

3. Open properly

The opening paragraph is very important to create the first impression. So, be on the point and briefly explain why you are writing this letter.

– State the job you are applying for
– Mention where you found its advertisement

Example: “I was very interested to read your advertisement for Assistant Manager in [insert newspaper name] as it precisely fits my career plans.”

4. Describe yourself in second paragraph

The second paragraph of your cover letter should hold your details, but concisely.

– Show reasons behind your interest in this type of job
– Explain how the company could be your right option
– Justify why you are suitable for this job

Example: “I first became interested in [insert job type] during my student life. Since then, discussion with my careers adviser and my own belief I have prepared myself suitable for this type of job. The nature of my degree course has prepared me for this position”.

5. Relate your strength and skills

Here you got the chance to relate your strengths and skills to the job you are applying to.

– Mention your strengths that might add value to the company
– Relate your skills to the competencies required in the job

6. Close with care

Add attractive closing statements and thank the recipient.

– Reiterate your interest and note that you would be the right fit
– State that you would surely look for an interview

If you start with “Dear Mr. X” then end with “Yours sincerely”. If you start with ”Dear Sir or Madam” then end with “Yours faithfully”. At last sign off.

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In general, employers spend around half a minute reviewing a job application. So, you have that 30 seconds to grab the interview call using your cover letter.

When you are going to start your job search, you should start with your cover letter. Make several templates for different industries. It will help you to add in the required information within a few minutes and submit a job application.

To survive in this volatile corporate world, prepare yourself for multiple career.

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Kalpataru Biswas

Kalpataru is a Software Sales, and Product Marketing professional. He writes on business development, personal development, personal finance, and career development. He has more than 10 years of experience in driving revenue through data-driven Sales & Marketing.