Sample Marketing Plan for New Product Launch

Since the pandemic started, consumers are becoming more health-conscious. The demand for fitness centers (Gym) is increasing in different parts of the world rapidly. What if your company wants to start a fitness center business and for that, you need to prepare a marketing plan? Explore this consumer decision-making process with examples and a sample… Continue reading Sample Marketing Plan for New Product Launch

Pricing Strategy: Skimming vs. Penetration

Pricing is an important marketing decision. You cannot change pricing every now and then. So, the pricing decision should be based on data and logic. Wrong pricing strategy alone can ruin any business. There are many strategies for setting a price. The main two strategies for setting price of a new product are skimming pricing… Continue reading Pricing Strategy: Skimming vs. Penetration

Rational vs Emotional Appeals in Advertising

In order to design advertising content, rational and emotional advertising appeals are very effective. In which case, you will use rational appeals and in which case emotional appeals. Read on to get the arguments on rational vs emotional appeals in advertising.   Rational and Emotional Advertising Appeals Marketing communication mix is all about communicating your products.… Continue reading Rational vs Emotional Appeals in Advertising

Top 5 Content Marketing Management Tools

Content marketing management involves the creation, publishing, and distribution of useful content that proffers certain solutions in order to captivate a target audience. As a content creator and/or marketer, you will be engaged in this practice regularly in order to ensure that your potential customers will take actions that are profitable to your business. The… Continue reading Top 5 Content Marketing Management Tools

Content Marketing Jobs and Salary

Job seeking is a tedious task, especially if the job market is filled with jobs that all sound the same. Ever heard of a content marketing job? It sounds very similar to the usual marketing and advertising, right? But it is not the same! Content marketing is aimed at producing relevant, entertaining, and insightful content… Continue reading Content Marketing Jobs and Salary

Challenges of Content Marketing & How to Overcome

Content Marketing. The words sound familiar as if you know exactly what they mean. But, do you?  Usually, content marketing is confused with traditional marketing methods such as adverts and digital marketing. If you thought so too, you are about to get your facts right! Read on and you will find out what marketing truly… Continue reading Challenges of Content Marketing & How to Overcome

Definitive Guide of Outreach Marketing

What Is Outreach Marketing First, to the question, what is outreach marketing. Outreach marketing is the process of reaching out to organizations or people who may have some form of interest in what you offer. In short, when you look out for companies or individuals who are interested in your business, then you are setting… Continue reading Definitive Guide of Outreach Marketing

B2B Content Marketing Benefits & Best Practices

B2B Content marketing is not the same as B2C content marketing. There is a distinct contrast between the strategies for content marketing executed for B2B and B2C brands. Content marketing for the two kinds of brands starts by understanding the pains of their target audience and finishes with driving income. But their methodology is inconceivably… Continue reading B2B Content Marketing Benefits & Best Practices

Content Distribution Strategy with Examples, & Tool

Content Distribution Meaning Content distribution is putting your business in front of the right audience but is not as easy as it seems. However, is not as easy as it seems, especially when you are new to the world of content distribution. If you are not cautious enough, you could waste a lot of marketing… Continue reading Content Distribution Strategy with Examples, & Tool

How to Get Traffic to Your blog – 10 Ways & 3 Mistakes to Avoid

The basic reason you create blog posts is to reach out to your audience. For example, if you are selling shoes. The major reason you place those shoes in front of your store is to expose them to people. And you understand that automatically, the more people see those products, the more sales you are… Continue reading How to Get Traffic to Your blog – 10 Ways & 3 Mistakes to Avoid