Kabi Kalpataru Biswas, Author, Positive Worklife

Kalpataru Biswas

Expertise:
Digital Media & Business

Education:
MA Media Innovation, Breda University of Applied Sciences, The Netherlands
Executive MBA, BRAC University, Bangladesh

Kabi Kalpataru Biswas is a product specialist in professional life. He has an extensive background in developing products and driving revenue through data-driven Sales & Marketing. Starting from Samsung Mobile, in his 11+ years of experience, he worked with companies like Airtel Bangladesh Ltd. and ADN Telecom Ltd. to name a few. As the lead of a digital marketing agency, he also worked with 40+ national and international brands for managing their branding and lead generation.

Expertise

The experience built the key expertise of Mr. Biswas that includes Market Research, Data-driven Strategy Development, Agile Product Development, and Executing Inbound & Outbound Marketing initiatives. His experience in working with several software-based products allows him to gain expertise in website development, UI, UX, Search Engine Optimization, Conversion Funnel Configuration, Re-marketing, Conversion Rate Optimization, etc.

Experiences

  • 11 years of experience in Strategic planning, and leading cross-functional teams.
  • 8 years of experience in Product Management. Worked with 6 types of products, and those are vehicle tracking systems (Robi Tracker), eCommerce (Robi Shop and BD Tickets), Mobile Financial Services (Airtel MFS), Cloud (ADN Cloud), Communication Platform as a Service (ADN SMS), and Sales and Marketing Automation SaaS (Roboket).
  • 8 years of experience in Digital Marketing. Served over 40 local and international companies for their digital marketing needs.
  • 3 years of experience in Product Owner role with Agile Methodologies and Scrum.

Technical Skills

  • Product Management with Jira, GitLab, and Figma.
  • Digital advertisement with Facebook, Google, & LinkedIn
  • Web development with WordPress, Shopify, Cloud Ways, and AWS Lightsail
  • Design with Figma, Canva, and Miro.
  • Data Analysis with SQL, Advanced Excel, Google Analytics, Google Tag Manager, Facebook Pixel, Ahrefs, Google Search Console, and Hot Jar.

For more information, please get connected on LinkedIn.