Point-of-purchase displays, or PoP displays, are essential for any retail business. They are designed to attract customers and increase sales. This article will cover everything you need to know about PoP displays. We will define what they are, how they work, and the available different types. By the end of this article, you will better understand how PoP displays can help your business!
What Is a Point-of-Purchase (PoP) Display?
A point-of-purchase display, or PoP display, is a type of advertising that is used in retail stores. It is a physical object placed near the checkout area to attract customers and encourage them to make a purchase.
PoP displays can be anything from a small sign to a large banner or even a full-blown pop-up store. They are often used to promote a specific product or brand and can be made from various materials, such as cardboard, plastic, or metal.
Here are some use cases:
- Promoting special offers and discounts
- Giving focus to new products
- Promoting seasonal products
- Promoting clearance items
How Point-of-Purchase (PoP) Displays Work?
Point-of-purchase displays work by attracting customers’ attention as they are making their way through the checkout area. They are designed to be eye-catching and persuasive, making it more likely that the customer will purchase the product.
There are various types of PoP displays, each with its unique purpose. Some are used to promote a specific product, while others are used to create brand awareness. PoP displays can also generate impulse buys or increase sales for a particular product category.
Benefits of POP Displays
PoP Displays have various benefits for retailers. Some of the key benefits include:
- Differentiate products: PoP displays can differentiate products from each other and highlight their unique features.
- Increased sales: PoP signages effectively increase sales for a particular product or product category.
- Increased brand awareness: These displays can help to increase brand awareness and create a stronger connection with customers.
- Generate impulse buys: PoP displays are often used to generate impulse buys, leading to increased profits for the retailer.
- Work as a last-minute advertisement: Buyers’ decision-making process involves several stages. The last minute of the purchase process can be influenced using the PoP signage.
- Promoting specific product category: Often, companies make more margin from a particular product category. To boost sales of such high-margin products, companies can use the PoP Shelf display.
Types of Point-of-Purchase (PoP) Displays
There are many different types of point-of-purchase displays, each with its unique purpose:
- Product PoP displays: These displays promote a specific product or group of products. They can be as simple as a sign or banner or a full-blown pop-up store.
- Brand PoP displays: You can use this type of display to create brand awareness and generate positive associations with the brand. They usually take the form of billboards, posters, or other types of signage.
- Category PoP displays: These displays promote a particular product category, such as cosmetics or electronics. They are usually found near the relevant section of the store.
- Impulse PoP displays: These displays generate impulse buys by enticing customers with special offers or discounted prices.
- Checkout PoP displays: These displays are placed near the checkout area to persuade customers to make a purchase. They can be in the form of a small sign or a large banner.
PoP Displays can be of various forms. Here are the common types of PoP Displays based on forms:
- Freestanding Displays:
A freestanding display is an advertising tool that is usually placed in the middle of a store’s floor. It is designed to attract customers’ attention and encourage them to make a purchase. Freestanding displays can be made from various materials, such as cardboard, plastic, or metal. These displays are independent of any other object and can be placed anywhere in the store.
- Window Displays:
Window displays are a type of point-of-purchase display used to promote products to pedestrians and motorists. They are usually placed in the front window of a store and consist of mannequins, props, or signs. Window displays create brand awareness and generate positive associations with the brand.
- In-Store Displays:
In-store displays are a type of point-of-purchase display used to promote products to customers who are physically in the store. They usually consist of shelves, racks, or tables filled with products. In-store displays are used to highlight specific products or product categories. These displays are placed inside the store.
- Countertop Displays:
A countertop display is a type of point-of-purchase display used to promote products to customers at the checkout counter. It usually consists of a small table or stands filled with products. Countertop displays are used to highlight specific products or product categories. These displays are small and are typically used to promote a single product.
- Shelf Talkers:
Shelf talkers are small paper or cardboard signs placed on the shelves of a store. They are used to promote specific products or product categories. Shelf talkers are usually about the size of a business card and have a brief description of the product or product category they promote. These displays are placed on the store’s shelves and provide information about the product.
- Retail Sticker Display:
A retail sticker display is a type of signage used to promote products in a store. It is usually a piece of paper or cardboard that features images and text about the product. The retail sticker display is placed in a visible location in the store so that customers can see it.
- Cashwrap Displays:
A cashwrap display is a type of Point-of-Purchase display used to promote products in a store. It is usually a piece of furniture that features images and text about the product. The cashwrap display is placed in a visible location in the store so that customers can see it. These displays are placed near the cash register to persuade customers to make a purchase.
- Store within a store display:
A store within a store display is a type of Point-of-Purchase Display used to promote products in a store. It is usually a piece of furniture that features images and text about the product. The store within a store display is placed in a visible location in the store so that customers can see it. These displays are placed. These displays are full-blown pop-up stores that are set up inside another store.
- Dump Bins:
A dump bin is a container, usually rectangular or cylindrical, filled with merchandise and displayed in a store. The customer can reach into the bin and grab what they want. This display is often used for seasonal items such as Christmas decorations or Easter eggs. These displays are large containers filled with products and placed in a prominent location in the store.
- Endcap Displays:
An endcap display is a type of point-of-purchase display. It is a type of shelf display placed at the end of an aisle in a store. Endcap displays are often used to promote products located near the end of the aisle.
- Banner Stands:
A banner stand is a type of advertising sign used to promote products or services. Banner stands are often used in stores, trade shows, and other events. These displays are placed on the floor and are used to promote a product or brand.
How to Implement Point-of-purchase Displays?
Now that you know about the different types of PoP displays, it’s time to learn how to implement them in your store. Here are some tips.
- Planning: The first step is to plan out your displays. Decide what type of display you want to use and what products to promote.
- Location: Once you have decided on a display, you need to choose a location for it in the store. You should place it in a spot that will get the most attention from customers.
- Design: The next step is to design the display. You need to make sure that it is eye-catching and catches customers’ attention.
- Assembly: Once you have designed the display, you will need to assemble it. This may require some help from a professional installer.
PoP Displays work best when used in conjunction with other marketing materials.
Point-of-Purchase (PoP) vs. Point-of-Sale (PoS)
There is some confusion between the terms “point-of-purchase” and “point-of-sale.” While they are related, they are not the same thing. “Point-of-purchase” refers to the physical object placed in the store, while “point-of-sale” refers to the actual transaction.
PoP displays are most commonly used in retail stores, while point-of-sale terminals can be found in various businesses, such as restaurants and cafes.
Answer to FAQs
Instore means something within a store. In marketing, PoP displays are often used to refer to in-store advertising and marketing materials. Instore signage is a broad term that can refer to any signage or poster placed near the point of purchase, including window stickers, hanging banners, floor graphics, and more.
PoP signage is any type of signage or poster placed near the point of purchase. This can include window stickers, hanging banners, floor graphics, etc.
“Pop it in store” is an expression used to describe the act of placing advertising materials near the point-of-sale to increase their visibility and impact.
PoP shelf displays are shelves or displays near the point-of-sale that are specifically designed for advertising products and/or services. For example, these displays can promote individual products or entire product lines.
There are many different creative grocery store displays that businesses can use to attract attention and boost sales. Popular options include window stickers, hanging banners, floor graphics, and PoP signage.
Window shopping is looking at products in a store without intending to purchase them. This often occurs when someone is considering a purchase and wants to know what is available.
Retail sticker displays are stickers or labels used to advertise products in a store. These stickers can be placed on the product itself, on the shelf where the product is located, or elsewhere in the store.
Shelf talkers are minor signs or cards placed on shelves near products to advertise them. These signs can include information about the product, such as its price and features, or they can be used to promote special deals or discounts.
Cash wrap is often used in retail to refer to the area near the checkout where customers pay for their products. A cashier often staffed this area, which includes a counter, register, and sometimes a waiting area.
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Conclusion
Point-of-purchase displays are an essential part of any retail business. By using these displays, companies can increase the visibility of their products and boost sales. There are many different types of PoP displays that businesses can use, and each has its advantages. When choosing a PoP display, it is crucial to consider the promoted products and the target audience. Then, with the proper display, businesses can see a significant increase in profits.
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