Tag: Efficient Marketing
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The 5 Determinants of Demand: What Drives Consumer Behavior?
Demand is the quantity of a good or service people want to buy at a given price. If you are in business development, sales, marketing, and other related areas, understanding the shifters of demand is one of your most important success factors. In this article, we will discuss the five determinants of demand and how…
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Sample Marketing Plan for New Product Launch
Since the pandemic started, consumers are becoming more health-conscious. The demand for fitness centers (Gym) is increasing in different parts of the world rapidly. What if your company wants to start a fitness center business, and for that, you need to prepare a marketing plan? Explore this consumer decision-making process with examples and a sample…
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Pricing Strategy: Skimming vs. Penetration
Pricing is an important marketing decision. You cannot change pricing now and then. So, the pricing decision should be based on data and logic. A wrong pricing strategy alone can ruin any business. There are many strategies for setting a price. The main two methods for setting the price of a new product are skimming…
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The Power of Rational vs Emotional Appeals in Advertising
When it comes to marketing, making a strong emotional appeal is often thought to be more effective than appealing to people’s rational side. However, using only emotional appeals can be ineffective and damage a company’s reputation. Therefore, it’s essential to understand when it is appropriate to use rational and emotional appeals in communications and how…
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Complete Guide on Targeted Email Marketing Campaign
If you know how targeted email marketing can help your business, you would want to go through this guide faster than you are doing right now. Nonetheless, stay relaxed as you digest each piece of information that will be relevant in creating the perfect target email list. What Is Targeted Email Marketing? It involves sending…
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SEO VS Content Marketing – Which Is Better?
There is one thing that will come to mind when you think of SEO VS content marketing. Of course, it is the comparison of the two marketing practices. However, we will be doing more than that in this article. Get ready to take a deep look at the importance of the two concepts. Have you…