Tag: Efficient Marketing
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The 5 Determinants of Demand: What Drives Consumer Behavior?
Demand is the quantity of a good or service people want to buy at a given price. If you are in business development, sales, marketing, and other related areas, understanding the shifters of demand is one of your most important success factors. In this article, we will discuss the five determinants of demand and how […]
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How to Identify Intended Audience? With Examples
When starting a business, one of the most important decisions you make is who your intended audience is. You cannot meet the needs of everyone, so you need to focus on a specific group of people. In this article, we will discuss what your intended audience is, how you can identify your targeted group of […]
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Sample Marketing Plan for New Product Launch
Since the pandemic started, consumers are becoming more health-conscious. The demand for fitness centers (Gym) is increasing in different parts of the world rapidly. What if your company wants to start a fitness center business and for that, you need to prepare a marketing plan? Explore this consumer decision-making process with examples and a sample […]
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Pricing Strategy: Skimming vs. Penetration
Pricing is an important marketing decision. You cannot change pricing now and then. So, the pricing decision should be based on data and logic. A wrong pricing strategy alone can ruin any business. There are many strategies for setting a price. The main two methods for setting the price of a new product are skimming […]
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The Power of Rational vs Emotional Appeals in Advertising
When it comes to marketing, making a strong emotional appeal is often thought to be more effective than appealing to people’s rational side. However, using only emotional appeals can be ineffective and damage a company’s reputation. Therefore, it’s essential to understand when it is appropriate to use rational and emotional appeals in communications and how […]
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Top 5 Content Marketing Management Tools
Content marketing management involves the creation, publishing, and distribution of useful content that proffers certain solutions in order to captivate a target audience. As a content creator and/or marketer, you will be engaged in this practice regularly in order to ensure that your potential customers will take actions that are profitable to your business. The […]
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SEO VS Content Marketing – Which Is Better?
There is one thing that will come to mind when you think of SEO VS content marketing. Of course, it is the comparison of the two marketing practices. However, we will be doing more than that in this article. Get ready to take a deep look at the importance of the two concepts. Have you […]
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Challenges of Content Marketing & How to Overcome
Content Marketing. The words sound familiar as if you know exactly what they mean. But, do you? Usually, content marketing is confused with traditional marketing methods such as adverts and digital marketing. If you thought so too, you are about to get your facts right! Read on and you will find out what content marketing […]
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Definitive Guide of Outreach Marketing
What Is Outreach Marketing First, to the question, what is outreach marketing? Outreach marketing is the process of reaching out to organizations or people who may have some form of interest in what you offer. In short, when you look out for companies or individuals who are interested in your business, then you are setting […]
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Top 10 Tips on How to Write For Forbes
What is Forbes? Well, that may not be the question on your mind simply because of the popularity of the website. You really want to get straight to the main points, right? Talking about writing for Forbes or how to guest post for Forbes. Well, you are in the right place to learn these things. […]
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B2B Content Marketing Benefits & Best Practices
B2B Content marketing is not the same as B2C content marketing. There is a distinct contrast between the strategies for content marketing executed for B2B and B2C brands. Content marketing for the two kinds of brands starts by understanding the pains of their target audience and finishes with driving income. But their methodology is inconceivably […]
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Content Distribution Strategy with Examples & Tools
In content marketing, distribution is one of the most critical aspects of your strategy. If you produce great content but don’t distribute it effectively, you will not get the desired results. In this article, we will discuss content distribution and how to create a distribution strategy that works for your business. We will also cover […]